{"product_id":"the-gig-public-ai-driven-contractual-and-habitual-performativisation-of-publicness-hardcover","title":"The Gig Public: Ai-Driven Contractual and Habitual Performativisation of Publicness - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSlavko Splichal\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eExplores the rise of the \"gig public\" in the age of performative publicness, highlighting challenges in sustaining meaningful discourse, the impact of new technologies and AI on public engagement, and the emergence of the will to visibility within the context of capitalism and algorithmic governmentality.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThis monograph explores the evolving nature of publicness in the era of digital communication and social media saturation, arguing that the rise of the \"gig public\" represents a new paradigm that challenges the traditional conceptualization of the public in shaping social and political change. The gig public departs from traditional notions of publicness and the public, characterized by individuals' spontaneous and less-structured engagement in public discourse. This engagement is often hampered by challenges in fostering sustained interaction and depth of discussion, due to the ephemeral nature of online interactions.\u003cbr\u003e In particular, this monograph highlights the importance of customs, negotiations, and contracts that complement the normatively privileged public reasoning in public domains. It examines the transformations in the multifaceted nature of the public and its interrelationship with other social structures amid the shifting boundaries between public and private domains. In addition, it explores the evolution of conceptualizations of publicness and related concepts within critical theory, illustrating how contemporary shifts are redefining civic engagement and the essence of public life in a rapidly changing world. From these perspectives, the study is structured around three primary focal points: First, it analyzes how new information technologies and AI have altered human interactions within the public sphere. Second, it examines the impact of capitalist economic dynamics and governmentality strategies on reshaping the public realm, fundamentally altering the essence of the public and its democratic potential. Third, it explores how habitual and routine practices traditionally associated with the private sphere are now influencing the ongoing evolution of publicness.\u003cbr\u003e The monograph aims to provide a comprehensive analysis of the challenges posed by the fragmentation of contemporary public discourse and the emergence of gig publics. It also considers strategies to invigorate publicness through AI technology that enables users to transform plain language into automated actions on their computers, potentially reshaping civic engagement in the digital age.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSlavko Splichal\u003c\/strong\u003e is Professor of Communication and Public Opinion at the University of Ljubljana's Faculty of Social Sciences.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 180\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 11, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":46959239004335,"sku":"9781839995217","price":173.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/7314\/1679\/files\/xri5fCNksJ9781839995217.webp?v=1779549650","url":"https:\/\/valuevaultclub.myshopify.com\/products\/the-gig-public-ai-driven-contractual-and-habitual-performativisation-of-publicness-hardcover","provider":"Value Vault Club","version":"1.0","type":"link"}