{"product_id":"marketing-management-a-customer-centric-approach-paperback","title":"Marketing Management: A Customer-Centric Approach - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eFred Selnes\u003c\/b\u003e (Author), \u003cb\u003eEven Johan Lanseng\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFred Selnes is professor at BI Norwegian Business School. He holds a bachelor's degree in business administration from BI, a Master of Science degree in marketing from Northwestern University and a doctoral degree from Norwegian School of Business Administration (NHH). He has published in leading journals such as the Journal of Marketing, Journal of Service Research and Journal of Business Research. Research interests include strategic marketing, customer relationship management and branding. In parallel with the academic work, Fred Selnes has been a leading management consultant in strategic marketing for more than hundred companies across numerous industries. He has also started several companies and the latest being CPM Analytics located in Oslo. The company provides services in data engineering, modeling, and analytics aimed to improve efficiency and effectiveness in sales, marketing, branding, distribution, and customer service. \u003c\/p\u003e\u003cp\u003eEven J. Lanseng is an associate professor at BI, Norwegian Business School. He holds a doctoral degree from Norwegian University of Life Sciences. He has published several articles in academic journals such as the European Journal of Marketing, Journal of Service Management, Journal of Brand Management, and Food Quality and Preference. His research primarily focuses on consumer research, branding, and marketing communication. He teaches marketing management, marketing communication and marketing analytics.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 360\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.75 x 9.69 x 7.44 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 14, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47068116254895,"sku":"9781529624243","price":184.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/7314\/1679\/files\/fhnQSB6-uB9781529624243.webp?v=1781613679","url":"https:\/\/valuevaultclub.myshopify.com\/products\/marketing-management-a-customer-centric-approach-paperback","provider":"Value Vault Club","version":"1.0","type":"link"}