{"product_id":"ethical-ai-in-marketing-aligning-growth-responsibility-and-customer-trust-hardcover","title":"Ethical AI in Marketing: Aligning Growth, Responsibility and Customer Trust - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eNicole Alexander\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow can you harness AI in marketing while building trust and delivering lasting results?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eEthical AI in Marketing\u003c\/i\u003e\u003c\/b\u003e equips mid-career marketing professionals with the strategies, principles and tools to implement AI effectively and ethically. Whether you are launching your first AI initiative or optimizing existing programs, author Nicole Alexander provides a clear framework for developing innovative solutions that uphold brand integrity and drive competitive advantage. \u003cp\u003e\u003c\/p\u003eDrawing on real-world examples from Ally, OSF Healthcare, Adobe and Ipsos, it explores how organizations at different stages of AI maturity navigate privacy challenges, governance requirements and audience expectations. You will learn how to: \u003cbr\u003e- Develop AI strategies that align with brand values and long-term goals\u003cbr\u003e- Apply governance frameworks to ensure ethical and compliant practices\u003cbr\u003e- Leverage AI to deliver personalized experiences without compromising trust\u003cbr\u003e- Optimize adoption by balancing innovation with responsible oversight \u003cp\u003e\u003c\/p\u003eFrom navigating privacy considerations to developing governance frameworks, this book helps you apply AI with confidence, build credibility in your organization and advance your career impact in the evolving marketing landscape. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eThemes include: \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e AI strategy, ethical marketing, governance, personalization, innovation, trust building\u003c\/i\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eNicole M. Alexander\u003c\/b\u003e is a marketing leader, educator, and AI ethics expert with over 25 years experience driving global growth, innovation and digital transformation. She serves as an adjunct professor at NYU, a lecturer at Columbia University and sits on the boards of Per Scholas and The Loveland Foundation. Her career includes senior roles as Global Head of Marketing at Meta, SVP of Innovation at Ipsos and VP of Innovation for Nielsen China. She holds an MSt in AI Ethics and Society from Cambridge and an Executive MBA from TRIUM, and divides her time between New York City and Mexico City.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.69 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 26, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":46946131345583,"sku":"9781398622319","price":187.92,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/7314\/1679\/files\/7zjg-YPr809781398622319.webp?v=1779504363","url":"https:\/\/valuevaultclub.myshopify.com\/products\/ethical-ai-in-marketing-aligning-growth-responsibility-and-customer-trust-hardcover","provider":"Value Vault Club","version":"1.0","type":"link"}