{"product_id":"deep-dark-data-how-information-became-personal-paperback","title":"Deep Dark Data: How Information Became Personal - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAlison Cool\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhy does the problem of data privacy remain so intractable? \u003ci\u003eDeep Dark Data\u003c\/i\u003e explores how this contemporary problem begins with the ways we define and use personal data. Instead of debating how best to protect personal data, Alison Cool argues that we would be better off asking how data became personal in the first place. Drawing on years of ethnographic research in Sweden, the most datafied country in the world, Cool reveals that what we call personal data encapsulates a number of very different relations between data and persons, none of which are inherent in the data itself. This surprising and highly original book untangles these relations and traces their troubled histories, ultimately inviting us to understand privacy as a gendered and racialized politics of moral exclusion.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"Wide-ranging, deeply researched, and propulsively written, \u003ci\u003eDeep Dark Data\u003c\/i\u003e offers a timely and truly original investigation into the nature of 'personal' data and privacy.\"--Alix Johnson, author of \u003ci\u003eWhere Cloud Is Ground: Placing Data and Making Place in Iceland\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\"\u003ci\u003eDeep Dark Data \u003c\/i\u003eis a fascinating journey into the origins of personal data. Alison Cool expertly combines a historical perspective on informational privacy with an ethnography of Swedish data management.\"--Baki Cakici, Associate Professor, Technologies in Practice, IT University of Copenhagen\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eAlison Cool\u003c\/b\u003e is Assistant Professor of Anthropology at the University of Colorado Boulder.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 268\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 21, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":46938921042095,"sku":"9780520425613","price":54.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/7314\/1679\/files\/Erg1JoPjpq9780520425613.webp?v=1779387767","url":"https:\/\/valuevaultclub.myshopify.com\/products\/deep-dark-data-how-information-became-personal-paperback","provider":"Value Vault Club","version":"1.0","type":"link"}